Every game, a new world. A defining part of bringing each promotional theme to life was total immersion: from the social media look and feel, to the in-arena LED boardings and ribbons, to the locker nameplates — nothing was left untouched. Fans didn't just watch the theme unfold, they stepped into it the moment they walked through the doors.

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Over the course of the season, this retheming effort produced 24 distinct identities: three full brand overhauls — the Los Zorros de Fayetteville, the Fayetteville Fatbacks, and the Carolina Reapers — alongside 21 additional theme nights, each with its own custom look built around the night's concept, with select nights tailored to match specialty jerseys worn on the ice. Every one of these identities was conceptualized, designed, and executed solo, from first sketch to final asset. Below are a few select highlights from across the 3 rebrands and 21 theme nights.