Hello I'm Kyle Shelley
Sports marketer and graphic designer with a Master's in Communication and Business Leadership from High Point University and a Bachelor of Arts in Sport Management. Experienced in design leadership across collegiate and professional sports organizations, including the Fayetteville Marksmen and Sarasota Paradise. Former executive council member of the Sport Management Association, with expertise bridging creative design, brand development, and strategic sports marketing.
Education
M.A. Communication and Business Leadership
High Point University (High Point,NC)
Graduated: July 2024
B.A. Sport Management
High Point University (High Point,NC)
Graduated: May 2023
Experience
Creative Services Coordinator
Fayetteville Marksmen Professional Hockey
August 2025- June 2026
-
Designed and produced creative assets for game presentation, social media, sponsorship activations, corporate partnerships, and arena signage to ensure a cohesive look and feel aligning with the theme night throughout the SPHL season.
-
Managed the team’s social media content calendar, ensuring consistent branding and timely content execution across platforms.
-
Created digital and print materials using Adobe Creative Suite, including motion graphics, promotional campaigns, specialty logos, and player content.
-
Collaborated with marketing, sales, and partnership departments to deliver high-quality creative projects on deadline.
-
Directed game-day operations staff comprised of 15 or more people and coordinated in-game entertainment, on-ice promotions, and live production elements for 28+ home games.
Graphic Designer
Sarasota Paradise Soccer
January- July 2024
-
Designed marketing high-impact collateral including billboards, posters, flyers, and digital advertising assets to support ticket sales and brand awareness.
-
Developed game-day graphics, player announcements, and promotional content for social media and marketing campaigns.
-
Assisted in establishing and maintaining a cohesive visual identity across team communications and fan-facing materials.
-
Collaborated with organizational leadership to execute creative projects supporting community engagement initiatives.
Graphic Designer
High Point University Club Lacrosse
August 2023- May 2024
-
Rebranded the organization’s visual identity, creating logos, templates, and digital assets used across marketing channels.
-
Produced social media content and game-day graphics that increased audience engagement and program visibility.
-
Managed content planning and scheduling through Asana while overseeing the team’s Instagram presence.
Fan Experience & Sales Intern
Wake Forest University Athletics
August 2023- May 2024
-
Designed promotional materials and event graphics supporting athletic department marketing initiatives.
-
Assisted with grassroots marketing campaigns and fan engagement efforts for university sporting events.
-
Contributed to event planning and execution to enhance the game-day experience.
Graphic Designer
High Point University Employee Wellness
January- May 2023
-
Designed informative and visually appealing infographics to communicate healthcare benefits and key announcements effectively
-
Developed a comprehensive communication strategy to ensure effective outreach and engagement across all employees
Honors and Certifcations
Presidential Scholar
High Point University
August 2019- May 2023
-
Assisted with the execution of prospective Presidential Scholar’s weekend
-
Helped prepare the campus for the Presidential Scholar’s weekend
Decision Making and Problem Solving
Federal Emergency Management Agency
Skills Gained: Strategic Communication, Crisis Management, Problem Solving, Crisis Identification, Ethical and Effective Decision Making,
Digital Marketing
HubSpot Academy
Skills Gained: Digital Marketing Strategy, Website Optimization, SEO Tactics, Email Marketing, Social Media Marketing, Advertising Strategy
Content Marketing
HubSpot Academy
Skills Gained: SEO Tactics, Content Marketing Strategy, Blog Content Strategy, Ad Optimization, Content Analysis Tactics